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Profiting from Intellectual Capital: Extracting Value from Innovation by Patrick H. Sullivan, X

Profiting from Intellectual Capital: Extracting Value from Innovation by Patrick H. Sullivan, X
Tools and techniques from today's leading intellectual capital innovators: Xerox, Dow Chemical, Hewlett-Packard, Avery Dennison, Eastman Chemical, Rockwell, and Skandia "Patrick Sullivan . . . has brought together some of the best thinkers and best thinking on the subject of intellectual capital. Anyone who hopes to profit from intellectual capital will profit from Profiting from Intellectual Capital."--Thomas A. Stewart Author of Intellectual Capital: The New Wealth of Organizations. "A comprehensive collection of the key ideas for effectively managing intellectual assets in the twenty-first century."--Hubert St. Onge Senior Vice President, Strategic Capability, Mutual Life of Canada. "The first thorough exposition of how companies manage and extract value from their intellectual capital. The discussion of 'best practices, ' as well as the high level conceptual examination of various intellectual capital issues, is an important contribution to this fast-growing field."--Baruch Lev, PhD The Philip Bardes Professor of Accounting and Finance, Stern School of Business, New York University, and Director, The Intangibles Research Project at New York University. "This is a remarkable compendium of analytic approaches to that most elusive of management goals--managing intellectual capital. It gives our 'state-of-the-practice' knowledge a most substantial boost."--Larry Prusak Managing Principal, Knowledge Management, IBM Corporation. "Sullivan brings together strategic management and intellectual capital. The combination is powerful."--Russell L. Parr Senior Vice President, AUS Consultants. In today's postindustrial economy, technology and knowledge-based companies are supersedingtraditional manufacturing enterprises at a rapid rate. But as tangible assets give way to invisible, information-centered ones, most firms still know very little about their intellectual capital and what it can do for them.



The One to One Future: Building Relationships One Customer at a Time by Don Peppers,
The One to One Future: Building Relationships One Customer at a Time by Don Peppers,
"The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age. Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. "The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market. Authors Don Peppers and Martha Rogers reveal one to one strategies to: * Find the 20 percent--or 2 percent--of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit; * Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners; * Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television. Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniturestores.



Petro-Canada - Petro-Canada (, ) is a Canadian oil and gas firm. Their headquarters are in the Petro-Canada Centre in Calgary, Alberta.

Intuit Canada - Intuit Canada is a leading developer of e-finance solutions, including personal finance management, small business accounting and tax preparation software as well as Web-based services. The company is headquartered in Edmonton, Alberta and has offices in Calgary, Toronto, Vancouver and Montreal.

Balance (accounting) - ... of money owned, (or due), that remains in a deposit account (or a loan account) at a given date, after all past remittances, payments and withdrawal have been accounted for. It can be positive (then, in the balance sheet of a firm, it is an asset) or negative (a liability).

Jacques Corriveau - Jacques Corriveau is a Quebec businessperson and owner of the graphic design firm Pluri Design Canada Inc. His close ties to the Liberal Party of Canada and his firm's involvement with the Sponsorship Program has put him and his firm at the center of the Sponsorship Scandal.



accountingfirmcanada

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Accounting Firm in Canada - Accounting Firm in Canada Clients at the Core Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management accounting firm in canada and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas. - Patrick J. McKenna , a leading ...

Accounting Firm in Canada - Accounting Firm in Canada Clients at the Core Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management accounting firm in canada and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas. - Patrick J. McKenna , a leading ...

Accounting Firm in Canada - Accounting Firm in Canada Clients at the Core Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management accounting firm in canada and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas. - Patrick J. McKenna , a leading ...

Accounting Firm in Canada - Accounting Firm in Canada Clients at the Core Clients At The Core is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management accounting firm in canada and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas. - Patrick J. McKenna , a leading ...

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